Blog

Retail stores are places that need to transport us to another universe. Therefore we need to have our senses stimulated and our instincts fired for a truly convincing experience.

Architecture is a fundamental part of this seduction, being able to use artifacts such as colors, materials, lighting, and volumes to awaken the most varied feelings in customers.

Commercial Architecture Designing

In addition to all the technical elements, needs to reach the public from the facade to its interior, always remaining faithful to the brand’s concepts and identities. In this article, we have selected some examples of commerce facilities that stimulate customers in different ways.

Whether on the street or inside malls, the storefront is the first element to communicate with the customer. It is from there that the experience begins. Architecture may opt for a cleaner and more minimalist strategy, as T-HOUSE New Balance Store / Schemata Architects + ondesign Partners, Mula Preta Store / EMA – Escritório Metropolitano de Arquitetura. Therefore which uses a large blind plan with a single color on the facade to create a certain mystery in the approach to the customer. Another strategy is to create an element of interest, such as Desinchá Concept Store / Superlimão store. Which features elements activated by the wind on the facade, seeking interaction and movement. Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel seeks to attract its customers by revealing its interior through a large glass staircase that also works as a window.

.

T-HOUSE New Balance Store / Schemata Architects + ondesign Partners Designing

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Mula Preta Store / EMA – Escritório Metropolitano de Arquitetura

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Desinchá Concept Store / Superlimão

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel

Amazing Spaces: Ideas for Designing Engaging Retail Stores

As from the facade’s approximation, the interior reveals the experience that the customer will find there. Some brands opt for a simple, easy-to-read interior, such as Portugal Vineyards Concept Store / Porto Architects. Which uses white and ample and free space to highlight the products. On the other hand, Flagship Zissou / Estudio Guto Requena uses texture with highlighted volumes and intense colors to create a multisensory experience for a mattress store. Another possibility, using colors, is to opt for monochromatic furniture, as in Banema Store / Campos Costa Arquitetos. Já a Haight Clothing Store / Entre Terras + Pablo Resende uses neutral tones and earthy materials to create a backdrop for their objects.

.

Portugal Vineyards Concept Store / Porto Architects

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Flagship Zissou / Estudio Guto Requena

Amazing Spaces: Ideas for Designing Engaging Retail Stores

Banema Store / Campos Costa Arquitetos

Ideas for Designing Engaging Retail Stores

Haight Clothing Store / Entre Terras + Pablo Resende

 Ideas for Designing Engaging Retail Stores

Some stores opt for a more radical language in their interior spaces, mixing materials and creating visually appealing spaces, such as Geijoeng Concept Store / Studio 10. Therefore works with different textures and visibilities, keeping the same tone throughout the interior. forte_forte Store Roma / forte_forte. On the other hand, establishes stone and gold as strong and prevailing elements in the interior. Mon Parnasse Flower Shop / Canobardin created an inner landscape that surprises everyone with the help of lighting and mirrors. While Zak Ik Store / Roth-Architecture also created a scenario with natural and earthy materials.

.

Geijoeng Concept Store / Studio 10

Amazing Spaces

forte_forte Store Roma / forte_forte

Ideas for Designing Engaging Retail Stores

Mon Parnasse Flower Shop / Canobardin

 Ideas for Designing Engaging Retail Stores

Zak Ik Store / Roth-Architecture Designing

Amazing Spaces

Whether on the facade or inside, surprising elements and environments that interact with all our senses are essential in retail stores, not only to encourage consumption and understanding of the brand. But also to make that experience fun and pleasant for the consumer.

 

Source: ArchDaily
Click for more articles.

 

#Architecture

#Exterior

#Interor_projects

 

Leave a Reply

Your email address will not be published. Required fields are marked *